• Each Snoop Dogg Passport NFT costs 0.025 ETH, or around $43.
• WME collaborated with Transient Labs which led to the development of the NFT drop.

The Snoop Dogg Passport, an NFT pass that grants access to special content and experiences related to the rapper and entertainer’s forthcoming concert tour, was released today, marking yet another step towards Web3 for Rapper Snoop Dogg.

Moreover, each Snoop Dogg Passport NFT costs 0.025 ETH, or around $43 at the current exchange rate, and is issued on the Ethereum scaling network Arbitrum. There is no hard cap, and each customer may buy a maximum of 100 passes at a time. WME negotiated an agreement that led to the development of the NFT drop in collaboration with Transient Labs.

Traveling the World With the Rapper

Snoop Dogg’s “High School Reunion Tour” will include appearances from fellow rap artists Wiz Khalifa, Too $hort, and Warren G, among others, and the “evolving digital tour collectible” will provide access to exclusive behind-the-scenes video and content during the tour.

The NFT will also allow users to buy and listen to music and playlists. Additionally, digital artwork from “Snoop Selects” contributors including Terrell Jones and the anonymous Coldie and Alien Queen will be airdropped to NFT customers.

The rapper stated:

“With the Passport series, I can give my fans the opportunity to travel the world with me—no one’s ever done that. I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own.”

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Over the last two years, Snoop Dogg has played more times than any other performer on Web3. He teamed up with the man behind the Nyan Cat meme to release a line of NFT collectibles, introduced avatars and virtual real estate in the form of The Sandbox, a metaverse game, collaborated with the crypto casino Roobet, and much more.

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