• Early access to future collections will be granted to those who get the first drop.
• Ripple will be used to launch new projects by the motorbike manufacturer.

Ducati, a manufacturer of high-end motorcycles based in Italy, teamed up with XRP Ledger to join the Web3 market. The primary objective is to provide the company’s first digital collectible, a video montage of all the Ducati emblems that have appeared on the tanks of motorcycles made in Borgo Panigale since 1946.

On July 26th, the company debuted its first product for the Web3 era, which is practically a present to Ducati aficionados. Registration opens on the release day and closes seven days afterward. Ducati has stated that, in keeping with the customary pattern of NFT drops, early access to future collections will be granted to those who get the first drop.

Expanding Upon Web3 Initiatives

The blog post states that Ripple will be used to launch new projects by the motorbike manufacturer utilizing the fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.

Ducati CEO Claudio Domenicali stated:

“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.”

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Moreover, in the next months, Ducati will expand upon its Web3 initiatives by developing additional digital aggregation spaces, NFT collections, and other possibilities. Also, a statement from the corporation called the change a “natural evolution of its digital strategy.”

More than a year after announcing its intention to enter the industry, the Bologna-based motorcycle maker has finally done so.

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