Cookie3, an attribution and user analytics platform for Web3 marketers, has collaborated with Chainwire, the industry’s leading crypto PR distribution platform. Through the relationship, Chainwire’s customers will get improved user and attribution data for their campaigns, while Cookie3 clients will have access to Chainwire’s best-in-class PR capabilities.

Web3 projects may choose the campaigns that provide the most performance by tracking the user journey from off-chain to on-chain thanks to Cookie3. Additionally, it makes it simple to create a customized campaign in under 60 seconds and use it to monitor important objectives like signing up for a whitelist, minting NFT, or buying a certain token. Projects are able to reward desirable results, achieve KPIs, and ascribe user behaviors as a consequence.

In addition to supporting activities like page views and social media sharing, Cookie3 also integrates classic Web2 interactions. This enables projects to see user behavior holistically and determine how different users are engaging with their protocol. The code-free, completely automated solutions from Cookie3 provide 360° monitoring that takes into account every touchpoint along the user experience.

Chainwire’s PR syndication and news delivery network is used by hundreds of Web3 businesses, including exchanges, gaming studios, and PR firms. By integrating Chainwire, Cookie3 will be able to monitor all significant marketing metrics in addition to offering its customers automatic PR distribution and connecting it to ongoing marketing initiatives.

Businesses may improve user experience and establish better funnels for their marketing efforts by using Cookie3’s Web3 analytics services. This may result in a 20%+ increase in conversion rates and a 20% decrease in marketing expenses. Cookie3 may save teams hours in monthly analytics by precisely merging on- and off-chain events, allowing them to concentrate on their main business.​