During Binance Blockchain Week, Binance, the global blockchain ecosystem that powers the biggest cryptocurrency exchange by trading volume, announced today that Jeff Li has been appointed as its new Vice President of Product. Jeff will be concentrating on growing and improving Binance’s product line to make sure it stays at the forefront of creating the Web3 and blockchain of the future.

Jeff Li has over 16 years of combined experience in software engineering and product leadership for both Web2 and Web3. He most recently oversaw the worldwide product teams for a variety of centralized finance (CeFi) products in the domains of growth, retail/institution, artificial intelligence (AI), and more while serving as VP, worldwide Head of CeFi Product at a significant cryptocurrency exchange.

Before that, Jeff worked for TikTok as the Global Head of TikTok Money and Compliance Platform and Director of Product, managing a group of product managers and working with other cross-functional partners to increase revenue and growth at scale. His broad experience also includes positions in software engineering and product development at well-known companies including Oracle, Instagram, and Twitch.

Richard Teng, CEO of Binance, commented:

“We are thrilled to welcome Jeff to the Binance team. He brings a wealth of experience in product development from some of the world’s most renowned tech companies. In his previous experience, he has consistently demonstrated his ability to deliver innovative solutions in dynamic and emerging industries, making him an ideal fit for our mission here at Binance. We are excited to have him drive product development and help us continue to bring industry leading products to the global crypto community.”

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Jeff’s responsibilities at Binance will include managing and supervising the company’s international product and design teams. This covers all facets of product and design strategy, roadmap, and development for Binance’s extensive product suite, which includes Web3 and more in addition to trading and payments. His main goal will be to make sure Binance fulfills its promise to develop solutions that will increase cryptocurrency’s widespread usage and reduce entry barriers to Web3 technology.

Jeff Li, VP of Product at Binance, shared:

“Throughout my career, my primary motivation has always been to create innovative products that both excite and benefit people. This passion made joining Binance a natural choice for me. I am deeply impressed by how Binance has been able to build an extensive blockchain ecosystem in seven short years while upholding a user-focused philosophy in all that it does. With global crypto adoption still below 10 percent, I recognize that there is still much to be done to achieve Binance’s vision of increasing the freedom of money globally. And, I am eager to be part of Binance’s exceptionally talented team to help the industry grow, discover new use cases, and benefit more users worldwide.”

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Jeff added:

“Blockchain, combined with emerging technologies like AI, has the potential to significantly improve financial access and transform our daily lives. As an industry leader, Binance is uniquely positioned to unlock this potential and demonstrate its benefits to users. We aim to do that by continuing to build industry-first products that are easily understandable and accessible for both new and experienced users, making everyday applications of crypto and Web3 more seamless.”

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