The leading blockchain-based ad-tech platform, AdEx, has introduced AdEx AURA, a cutting-edge artificial intelligence (AI)-powered onchain activity analyzer that is aimed to improve Web3 experiences. AURA provides consumers and business developers with individualized insights that are beneficial to both parties. These insights are delivered by analyzing data that is publicaly accessible from Ethereum and Layer 2 blockchains.
Advanced artificial intelligence models are used by AdEx AURA in order to evaluate user blockchain behavior, such as transaction patterns or app usage, and then provide recommendations for appropriate actions or services. For instance, AURA is able to determine if a user usually trades on decentralized exchanges (DEXs) or has recently bridged funds to a certain blockchain. Based on this information, it can then offer activities that are specialized to that blockchain, so generating a user experience that is both smooth and straightforward.
Unlike previous models, AURA functions as more than just a targeting tool; it also functions as an artificial intelligence agent, bringing together the interests of users and ecosystems. According to its incentive model, the emphasis is shifted toward the creation of a fair attention economy by rewarding proposals that are relevant and value-driven.
Through the incorporation of tailored suggestions directly into wallets, applications, and blockchain explorers, AdEx AURA reimagines the modes of interaction that Web3 platforms have with their users. Wallets, for instance, may make use of AURA to dynamically arrange app catalogs, giving priority to selections that are relevant to the user and sponsored ads that bring value. On swap and bridge pages, AURA makes it possible to provide recommendations that are aware of the context and are personalized to the transaction history of users. Blockchain explorers may analyze transaction patterns to make suggestions that are relevant for the next steps to take. The implementation of this strategy results in a seamless user experience, which enables business developers and marketers to communicate with their audiences in a more efficient manner while also encouraging a fair attention economy.
One of the most important components of the AURA ecosystem is the native ADX token. Marketers and business developers have the ability to stake ADX in order to prioritize their suggestions or speed up placement approvals, so contributing to an environment that is safer and more resistant to scams. With this method, the value of ADX is strengthened while simultaneously increasing trust and openness.
Ivo Georgiev, CEO at AdEx said:
AdEx was established in 2017 with the goal of integrating blockchain technology into digital advertising in order to bring about a revolution in the industry. Through the utilization of smart contracts to guarantee fair payments and effective campaign management, the AdEx decentralized ad exchange was introduced in 2019. This was done with the intention of resolving a number of issues that have been plaguing the advertising industry, such as ad fraud, transparency in reporting, and concerns regarding privacy.
AdEx reportedly has surpassed one billion ad impressions, cementing its position as the largest micropayments network. AdEx has developed into a thriving ecosystem over the course of its existence. It has expanded its product portfolio by incorporating cutting-edge technologies such as AdEx AURA, which are designed to facilitate the expansion of the Web3 space.
AdEx’s dedication to innovation and user-centric design is shown by the introduction of AURA, the first of numerous new products for the company. AURA extends an invitation to wallets, decentralized applications (dApps), and other platforms to investigate how it can unlock new value and streamline user experiences.
